B
backmarket.fr
77/100
Compliance score
Consent validity
20/25
Easy refusal
12/25
Transparency
22/25
Cookie behavior
23/25
Issues
4 2 critical 2 warningsReject button has critically low contrast ratio
Contrast ratio 1.1:1 — WCAG AA requires 4.5:1 for normal text (rgba(0, 0, 0, 0) / rgb(14, 16, 22))
1 tracker request(s) fired before any consent
Google Tag Manager
Missing required information: "purposes"
The consent text does not mention purposes
Accept button has significantly higher contrast than reject button
Accept: 19.02:1, Reject: 1.1:1
Consent modal
Detected
Selector
.didomi-popup-containerGranular controls
✓ Yes
Privacy policy link
Pre-ticked checkboxes
✓ None
Buttons
| Type | Label | Font size | Contrast | Clicks |
|---|---|---|---|---|
| unknown | Voir nos partenaires | 14px | 3.27:1 | 1 |
| reject | Tout refuser | 14px | 1.1:1 | 1 |
| accept | Tout accepter | 16px | 19.02:1 | 1 |
| preferences | Définir les préférences | 16px | 1:1 | 1 |
Cookies
Before interaction
10
| Name | Domain | Category | Expiry | Consent |
|---|---|---|---|---|
visitor_id |
www.backmarket.fr | unknown | 3mo | No |
session_id |
www.backmarket.fr | strictly-necessary | 3mo | No |
__cf_bm |
.backmarket.fr | unknown | < 1 day | No |
_cfuvid |
.backmarket.fr | unknown | Session | No |
_dd_s |
www.backmarket.fr | unknown | < 1 day | No |
csrftoken_p |
www.backmarket.fr | strictly-necessary | 12mo | No |
sessionid |
www.backmarket.fr | strictly-necessary | 3mo | No |
cf_clearance |
.backmarket.fr | unknown | 12mo | No |
didomi_token |
.backmarket.fr | strictly-necessary | 6mo | No |
ab.optOut |
.backmarket.fr | unknown | 13mo | No |
After reject
11
| Name | Domain | Category | Expiry | Consent |
|---|---|---|---|---|
visitor_id |
www.backmarket.fr | unknown | 3mo | No |
session_id |
www.backmarket.fr | strictly-necessary | 3mo | No |
__cf_bm |
.backmarket.fr | unknown | < 1 day | No |
_cfuvid |
.backmarket.fr | unknown | Session | No |
csrftoken_p |
www.backmarket.fr | strictly-necessary | 12mo | No |
sessionid |
www.backmarket.fr | strictly-necessary | 3mo | No |
cf_clearance |
.backmarket.fr | unknown | 12mo | No |
ab.optOut |
.backmarket.fr | unknown | 13mo | No |
_dd_s |
www.backmarket.fr | unknown | < 1 day | No |
didomi_token |
.backmarket.fr | strictly-necessary | 6mo | No |
euconsent-v2 |
.backmarket.fr | unknown | 6mo | No |
After accept
40
| Name | Domain | Category | Expiry | Consent |
|---|---|---|---|---|
visitor_id |
www.backmarket.fr | unknown | 3mo | No |
session_id |
www.backmarket.fr | strictly-necessary | 3mo | No |
csrftoken_p |
www.backmarket.fr | strictly-necessary | 12mo | No |
sessionid |
www.backmarket.fr | strictly-necessary | 3mo | No |
cf_clearance |
.backmarket.fr | unknown | 12mo | No |
_dd_s |
www.backmarket.fr | unknown | < 1 day | No |
didomi_token |
.backmarket.fr | strictly-necessary | 6mo | No |
euconsent-v2 |
.backmarket.fr | unknown | 6mo | No |
AMP_MKTG_b172142592 |
.backmarket.fr | analytics | 12mo | Required |
AMP_b172142592 |
.backmarket.fr | analytics | 12mo | Required |
_rdt_uuid |
.backmarket.fr | unknown | 3mo | No |
__rtbh.uid |
www.backmarket.fr | unknown | 12mo | No |
__rtbh.lid |
www.backmarket.fr | unknown | 12mo | No |
_uetsid |
.backmarket.fr | unknown | 1d | No |
_uetvid |
.backmarket.fr | unknown | 13mo | No |
g |
.creativecdn.com | unknown | 12mo | Required |
c |
.creativecdn.com | unknown | 12mo | Required |
ts |
.creativecdn.com | unknown | 12mo | Required |
ar_debug |
.pinterest.com | unknown | 12mo | No |
_pin_unauth |
.backmarket.fr | unknown | 12mo | No |
MUID |
.bing.com | advertising | 13mo | Required |
_fbp |
.backmarket.fr | advertising | 3mo | Required |
_pinterest_ct_ua |
.ct.pinterest.com | unknown | 12mo | No |
_ga_W101YGMKND |
.backmarket.fr | analytics | 13mo | Required |
_ga |
.backmarket.fr | analytics | 13mo | Required |
XANDR_PANID |
.adnxs.com | unknown | 3mo | No |
uuid2 |
.adnxs.com | unknown | 3mo | No |
_gcl_au |
.backmarket.fr | unknown | 3mo | No |
anj |
.adnxs.com | unknown | 3mo | No |
visitor_id |
gobbledygook.backmarket.fr | unknown | 3mo | No |
session_id |
gobbledygook.backmarket.fr | strictly-necessary | 3mo | No |
FPAU |
.backmarket.fr | unknown | 3mo | Required |
FPGSID |
.backmarket.fr | unknown | < 1 day | No |
_tq_id.TV-5445451818-1.1920 |
www.backmarket.fr | unknown | 13mo | No |
__cf_bm |
.backmarket.fr | unknown | < 1 day | No |
_cfuvid |
.backmarket.fr | unknown | Session | No |
test_cookie |
.doubleclick.net | unknown | < 1 day | No |
_gtmeec |
.backmarket.fr | unknown | 3mo | No |
ServerAwinChannelCookie |
.backmarket.fr | unknown | 1mo | No |
_scid |
.backmarket.fr | unknown | 12mo | No |
Network trackers
23 1 before consent| Tracker | Category | Phase | URL |
|---|---|---|---|
| Google Tag Manager | analytics | before consent |
https://www.googletagmanager.com/gtm.js?id=GTM-N6P9JCF>g_health=1
|
| Google Tag Manager | analytics | after-accept |
https://www.googletagmanager.com/gtm.js?id=GTM-N6P9JCF>g_health=1
|
| Facebook SDK | social | after-accept |
https://connect.facebook.net/en_US/fbevents.js
|
| Bing Ads | advertising | after-accept |
https://bat.bing.com/bat.js
|
| Tracking Pixel | pixel | after-accept |
https://alb.reddit.com/rp.gif?ts=1771946830358&id=t2_jj9rwx1&event=…
|
| Tracking Pixel | pixel | after-accept |
https://ct.pinterest.com/user/?event=pagevisit&ed=%7B%22event_id%22…
|
| Tracking Pixel | pixel | after-accept |
https://ct.pinterest.com/v3/?tid=2613307596029&pd=%7B%22np%22%3A%22…
|
| Bing Ads | advertising | after-accept |
https://bat.bing.com/p/action/5118187.js
|
| Facebook SDK | social | after-accept |
https://connect.facebook.net/signals/config/783393745082203?v=2.9.2…
|
| Bing Ads | advertising | after-accept |
https://bat.bing.com/actionp/0?ti=5118187&tm=gtm002&Ver=2&mid=7cb3e…
|
| Bing Ads | advertising | after-accept |
https://bat.bing.com/actionp/0?ti=5118187&tm=gtm002&Ver=2&mid=7cb3e…
|
| Bing Ads | advertising | after-accept |
https://bat.bing.com/actionp/0?ti=5118187&tm=gtm002&Ver=2&mid=7cb3e…
|
| Bing Ads | advertising | after-accept |
https://bat.bing.com/action/0?ti=5118187&tm=gtm002&Ver=2&mid=7cb3ea…
|
| Tracking Pixel | pixel | after-accept |
https://ct.pinterest.com/v3/?event=pagevisit&ed=%7B%22event_id%22%3…
|
| Google Tag Manager | analytics | after-accept |
https://www.googletagmanager.com/gtag/destination?id=AW-930361829&c…
|
| Google Tag Manager | analytics | after-accept |
https://www.googletagmanager.com/gtag/destination?id=AW-820619352&c…
|
| Google Ad Services | advertising | after-accept |
https://www.googleadservices.com/pagead/conversion/930361829/?rando…
|
| Google Tag Manager | analytics | after-accept |
https://www.googletagmanager.com/static/service_worker/6240/sw_ifra…
|
| Google Ad Services | advertising | after-accept |
https://www.googleadservices.com/pagead/conversion/820619352/?rando…
|
| Google Analytics | analytics | after-accept |
https://region1.analytics.google.com/g/s/collect?dma=1&dma_cps=syph…
|
| Google DoubleClick | advertising | after-accept |
https://stats.g.doubleclick.net/g/collect?v=2&dma=1&dma_cps=syphamo…
|
| Google DoubleClick | advertising | after-accept |
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/93…
|
| Google DoubleClick | advertising | after-accept |
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/82…
|
Recommendations
3- 1 Equalise the styling of Accept / Reject buttons: same size, same colour, same level of visibility.
- 2 Do not set any non-essential cookie before consent. Gate the initialisation of third-party scripts on the acceptance callback.
- 3 Complete the modal information: processing purposes, identity of sub-processors, retention period, right to withdraw.
Compliance checklist
12 rules 10 ✓ 1 ✗ 1 ⚠| Category | Rule | Status | Detail |
|---|---|---|---|
| Consent | Consent modal detected | ✓ Compliant | Detected (.didomi-popup-container) |
| No pre-ticked checkboxes | ✓ Compliant | None detected | |
| Unambiguous accept label | ✓ Compliant | Tout accepter | |
| Easy refusal | Reject button at first layer | ✓ Compliant | Tout refuser |
| Reject ≤ clicks than accept | ✓ Compliant | Accept: 1 · Reject: 1 | |
| Button size symmetry | ⚠ Warning | Accept button is significantly larger | |
| Transparency | Granular controls available | ✓ Compliant | 0 control(s) detected |
| Privacy policy in modal | ✓ Compliant | https://www.backmarket.fr/fr-fr/legal/data-protection | |
| Privacy policy on page | ✓ Compliant | https://www.backmarket.fr/fr-fr/legal/data-protection | |
| Cookie behavior | No non-essential cookie before consent | ✓ Compliant | None |
| Non-essential cookies removed after reject | ✓ Compliant | Correctly removed | |
| No tracker before consent | ✗ Non-compliant | 1 tracker(s) |